Content & Community for Content Professionals

Some Good Content is both an educational resource as well as a community where content marketers go to connect with others and to learn the practical frameworks, processes, and skills needed to plan and execute a successful content program. 

  • Brendan Hufford, Founder at Growth Sprints / Former Growth at ActiveCampaign

    “The things I've learned in SGC have touched so many of my projects that it's kinda hard to pick out what's had the biggest impact. From launching content strategies at $3B SaaS companies, to my consulting, to my own podcast – I don't think I'd be where I am today without SGC.”

  • Diana Briceño, Head of Content at VEED.IO

    “Without counting the crispy on the edges, gooey in the middle cookies I like to buy...The best $10 I spend every month is on Some Good Content. The post about The Tonight Show approach and baking distribution into your content is fire.”

  • Emily Triplett Lentz, Senior Manager at Calendly

    “You’ll get more out of subscribing to Some Good Content than you would a four-year marketing degree.”

  • Sara Pion, Head of Marketing at Dandy

    “SGC is such a treasure trove of insights and tips that feel so simple but make a huge difference. Regardless of if you’re a full-time content marketer or just sometimes write copy and content, this group will make you better.”

Home base for content marketers

What an amazing time to be a content marketer.

Think of all the opportunities that the explosion of channels, tactics, and tools has presented us.

Because of all that, content has also never been more complex. 

With a seemingly endless number of channels and tactics to cover, it’s easy to get lost in the details and fall victim to producing more, more, more…

Does any of this sound like you? 

  • Your editorial is living week-to-week or even day-to-day (instead of being scheduled weeks out.)

  • Your daily to-do list is mostly proofing and publishing.

  • Distribution is an afterthought––you publish and move on to the next piece of content.

  • You haven’t even thought about next quarter yet and you’re already halfway through the current one.

  • Everything feels like it’s getting done last minute (new ideas for the blog, this week’s post, social promos, etc.)

  • You’re unsure of how everything is performing.

  • Should we launch a podcast? A video series? How do we produce this stuff?

Most content teams are small, so sometimes it can feel like we have no one to turn to for advice when we need it. 

I started Some Good Content to act as a place where content marketers could go to learn new skills, frameworks, and processes as well as engage with other content marketers out there doing the work.

As a member, you’ll have access to a community of 500+ other content marketers as well as 100+ resources (templates, frameworks, processes, etc.) to help you on your journey to building a successful and sustainable content program. 

What you get…

  • 100+ Resources

    As soon as you join, you’ll instantly gain access to 100+ resources that will help you build your program––videos, podcasts, frameworks, templates…it’s all of the stuff I’ve used to grow my teams and programs over the years.

  • Insider Interviews

    Deep-dive interviews with content leaders and practitioners on team structure, their most effective content assets, channels, and plays. No fluff––it’s all the details no one else shares on social like the strategy behind publishing frequency, how much they spend on distribution, which channels are working best, etc.

  • A Community of Peers

    Ask questions, share experiences, and connect with other founders and marketers trying to grow their teams and business through content marketing in the Some Good Content Community and Facebook Group.

Become a Member

“This is fantastic. Instant insane ROI. Well done.”

— Dave Gerhardt, Formerly of Drift & Privy

 

“If you’re in content or inbound strategy, you need to join. It’s like having a virtual mentor.”

— Santana Blanchette, Brand & Growth Manager at ZGM Marketing

“You’re helping people get raises. You know that, right?”

— Katherine McCleery, Sr. Brand Manager at Tealbook

 

“You’re going to stop and take AT LEAST 3 golden nuggets from every resource.”

— Brendan Hufford, Founder at Growth Sprints / Former Growth at ActiveCampaign